0 to 60 Exterior Cleaning

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Brand/Style Guide

Logo Specifications

  • Primary Logo Usage: The logo should be used on a white background to maintain contrast and readability. The grey arc and the stylized speed lines should be clear and unobstructed.
  • Logo Variations: No color variations should be used for the main logo to ensure brand consistency. A monochrome version can be used for single-color applications where necessary.
  • Minimum Size: The logo should never be scaled down to a point where the company name becomes unreadable.
  • Spacing: Always maintain generous white space around the logo, at least equal to the height of the letter "E" in "EXTERIOR."

Color Palette

This logo appears to utilize shades of grey and black, which can be reflected across the website for a clean and professional appearance.

  • Primary Colors:

    • Black
    • HEX: #000000
    • RGB: (0, 0, 0)
    • CMYK: (0, 0, 0, 100)
    • Dark Grey
    • HEX: #4D4D4D
    • RGB: (77, 77, 77)
    • CMYK: (0, 0, 0, 70)
    • Light Grey (for the arc)
    • HEX: #CCCCCC
    • RGB: (204, 204, 204)
    • CMYK: (0, 0, 0, 20)

  • Secondary Colors: Depending on the look you’re going for, you can introduce a color for calls to action or highlights. For instance:

    • Bright Blue (as an example accent color)
    • HEX: #007BFF
    • RGB: (0, 123, 255)
    • CMYK: (100, 76, 0, 0)

Typography

  • Primary Typeface: The logo typeface appears modern and bold. Choose a sans-serif font that complements this style for headings.
    • Example: Roboto Bold for headings
  • Secondary Typeface: For body text, use a lighter weight of the primary typeface or a more readable sans-serif font.
    • Example: Roboto Regular for body text

Imagery and Iconography

  • Imagery Style: High-contrast images with a focus on the clarity and cleanliness that reflects the business's services.
  • Icon Style: Simple, clean line icons with a stroke weight that complements the logo’s weight.

Layout and Composition

  • Margins and Padding: Use consistent spacing that aligns with the clean, structured feel of the logo.
  • Grid System: Bootstrap grid can be used for layout structure, which will provide a responsive and harmonized design.

Web-Specific Elements

  • Button Styles: Use a flat design with primary colors for primary actions and secondary colors for less prominent actions.
  • Navigation Style: Clean, horizontal navigation with drop-downs styled to match the button design.
  • Form Elements: Styled consistently with the rest of the design. For example, inputs with light grey borders (#CCCCCC) and a slightly darker grey background on hover or focus (#F2F2F2).

Voice and Tone

  • Brand Voice: The logo suggests a dynamic, efficient, and professional service. The content should reflect this with a confident, straightforward, and professional tone.
  • Writing Style: Clear, concise, and to the point. Avoid jargon and focus on the benefits and efficiency of the services offered.

To fully flesh out this style guide, you would typically need to define each element in more detail and provide visual examples. However, this overview should give you a solid foundation for creating a cohesive brand identity and website design.